Koprivnica, located in the heart of Podravina, it is the capital of the Koprivnica-Križevci county, with a population of 30.854 inhabitants. Koprivnica is proud of the high life quality of its citizens. Innovation, creativity and economic development are just some of the aspects why Koprivnica proudly carries the title of the Smart City. Additional value is manifested in ecological awareness, which is the main theme of the most significant urban projects. During the whole year, the old town Koprivnica and surrounding area is the place of very interesting and attractive tourist and social events. Exhibitions are continuously held in the Town Gallery and Museum, theatre performances and other events at „Domoljub“ hall and other places, ecological, and similar exhibitions and attractive forces, florist and folk handicraft exhibitions, numeruous sport events in different sports and folk ethnographic festivals. The most significant manifestations are Motives of Podravina and the Renaissance Festival. Economic importance is reflected in the industrial development led by one of the largest food companies – Podravka. Koprivnica is a town with the largest number of arranged bike tracks, the first in this part of Europe, compared to the total length of town streets. The surrounding area of Koprivnica arounds in natural beauties and historical monuments offering different possibilities for recreation.
Koprivnica is a city with good sports infrastructure for achieving good sports results for young and professional athletes. More than 80 sports associations from the City of Koprivnica, which gather more than 4700 athletes, are members of the Sports Associations of the City of Koprivnica. There are more than 20 sport facilities in the town that are used by sport clubs and associations on daily basis. As part of the Sports Associations of the City of Koprivnica, there is also a small sports school for children from 3 to 10 years old where children pass the sports playroom with elements of sports. Koprivnica is the only town of that size in Croatia that has players in the national premier league in seven sports. Women handball is especially popular – the handball players of Podravka have been national champions for a number of years and once even European champions. The unavoidable football is also present and the popular „Slaven-Belupo“ was the finalist of the Croatian Cup 2007.